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Don Peppers Discusses Connectivity, Engagement and the Power of Positivity Don Peppers and Martha Rogers, co-authors of Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism, argue that a “customer centric” strategy starts with networked culture and engaged employees - employees who enjoy their work and take pride in it, and who have the right tools, the right information and the right training, support and reinforcement. >>More

Gift Card Marketers Respond to Sharper Image Bankruptcy Will gift card marketers see their product’s popularity take a hit in light of new concerns over redeemability? A recent Associated Press story concerning The Sharper Image’s Chapter 11 filing on February 19 focused on the fact that the retailer’s gift cards are no longer being honored, branding them “worthless pieces of plastic.” >>More

A Look at Brands from Both Sides of the Glass While external branding gets most of the money and attention, internal branding is really what it’s all about, say these two experts Mark Schumann, one of the Keynoters at this year’s Brand Engagement Conference in New York City, says that while external branding gets most of the money and attention, internal branding is just as important. >>More

How to Gain the ‘Loyalty Advantage’ Dianne Durkin, one of the speakers at this year's Brand Engagement Conference on May 7-8, reveals what Whole Foods (and other brands) can teach us about loyalty What do American Express, Harley-Davidson, Waterford, Ben & Jerry’s, KitchenAid and Whole Foods have in common? They’re all companies that sell more than products – they are part of a lifestyle that customers can identify with. >>More

We welcome reader feedback, and have added a new Letters to the Editor column in Motivation Strategies to give you, our readers, a chance to share your views. Please feel free to contact the editorial staff by sending an e-mail to editorial@sellingcommunications.com. (Letters may be edited for space and clarity.)

Motivation strategies is published quarterly by Selling Communications Inc at www.sellingcommunications.com, and is an affiliate of the Sales Marketing Network at www.Info-now.com.