The Incentive Industry’s leading publication.
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The New Face of Engagement The need for engagement – essentially an emotional connection between an employee and his or her job or employer, between a company and its channel partners, or between a company and its customers – might not have been so important 20 years ago. The hierarchal structure of most organizations was a given, employees stayed with their jobs for a lifetime and mass marketing drew in plenty of customers to feed the sales pipeline for everyone along the distribution channel. But things have changed. >>More

Leveraging the Power of Brands There’s no doubt that incentives can help increase sales, motivate employees, customers and channel partners, and boost performance. But there’s also growing evidence that rewards – specifically, branded merchandise and travel – can be used to personalize and customize incentive programs and improve targeted communications and engagement efforts. >>More

Saving the World One Corporation at a Time A conversation with Tim Sanders is nothing if not motivational. The author of Saving the World at Work and Keynote Speaker at this year’s Motivation Show in Chicago, Sanders argues that corporations can make a lasting impact on the planet while turning a profit and inspiring employees to boot. >>More

Today’s Tech is All About Making Connections Technology is the driving force behind many important changes in the incentive industry. It has put reward catalogs online and made communications with clients and program participants more immediate and more effective. And it has enabled incentive companies to manage, track and deliver rewards more efficiently. But perhaps the most important benefit that technology has brought to incentive companies, clients and participants is the connectivity it offers. >>More

New York Brands Show: ‘The Personification of 1-to-1 Marketing’ The New York Incentive, Rewards & Recognition Show – a.k.a. “The Brands Show” – recently received a significant boost toward a repeat success next year when 1-to-1 Media, Peppers & Rogers Group and the Human Capital Institute (HCI) agreed to provide education and marketing support for the 2009 show, which will take place May 12-13 at the Hilton Hotel & Towers in New York City. >>More

The Motivation Show: Now More Than Ever Maximizing ROI. That’s what it’s all about in today’s turbulent economic environment. And getting the best possible return on your company’s investment in its people – especially amidst cutbacks, downsizings and wage freezes – is critical to continued success. This year's Motivation Show in Chicago arms you with everything you need to keep employees, healthy and productive – which is even more important when times are tough. >>More

We welcome reader feedback, and have added a new Letters to the Editor column in Motivation Strategies to give you, our readers, a chance to share your views. Please feel free to contact the editorial staff by sending an e-mail to editorial@sellingcommunications.com. (Letters may be edited for space and clarity.)

Motivation strategies is published quarterly by Selling Communications Inc at www.sellingcommunications.com, and is an affiliate of the Sales Marketing Network at www.Info-now.com.